In an age seemly ruled by materialism, a new group of millennials are wanting to think differently about where they spend their money and what it means to “own” something. They value access over ownership, and define happiness by new standards.

Time is their culture’s most prized possession, and an access to an experience is its currency. Our target audiences have shifted from TV, radio, and magazines, to YouTube, Facebook, and Instagram. In order to facilitate this global and millennial perspective, Men’s Fashion Post and it’s internal creative team launched an influencer travel series called #MFPtraveler.

The idea was to bring together top tier talent in the men’s fashion and lifestyle verticals and create a space where brands could have their product and messaging amplified in an escape setting. With our traveler series we collaborate with each influencer and handle the headache of Production, Travel, and Project logistics to bring you the easiest way to invest your marketing budget. We Amplify, Extend and Elevate your connection and grow brand loyalty and a willingness to buy now. 

 
 
 
 
 

CASE STUDY: 7 FOR ALL MAN KIND

6 TOTAL POSTS

5.8M+ IMPRESSIONS

95K+ ENGAGEMENT AND STILL COUNTING

 
 
 

Q: But what really sets us apart from the some influencers doing a couple posts?

A: Co-ordinated Application, Expertise and the Escape. With the base being two of the largest men's fashion accounts and then the halo effect with all the INFLUENCERS activating at the same time that takes us to another level and gives you the best ROI.

 

benefits

 
  • EXPERT TEAM OF SOCIAL MEDIA AND CONTENT CREATION EXPERTS
  • PROJECT MANAGEMENT WITH REAL-TIME ACTIVATION EXPERIENCE 
  • TWO OF THE LARGEST MEN'S FASHION INSTAGRAM ACCOUNTS @MENSFASHION & @MENSFASHION
  • RIGHTS TO MEN'S FASHION POST AND USER GENERATED CONTENT
  • REAL-TIME AND COORDINATED ENGAGEMENTS, EITHER SAME DAY OR SPEAD OVER COURSE OF SEVERAL DAYS OF TRIP.
  • THE ULTIMATE HALO EFFECT - BRAND EXTENSION AND LEVERAGE.
  • SIMPLICITY - 1X PURCHASE ORDER & PRODUCT
  • OPTION OF THREE DIFFERENT PACKAGES OR BUILT A CUSTOM PACKAGE
 

PACKAGES

 
 

5 POSTS PACKAGE = 1 X POST PER INFLUENCER + 1 X POST ON @MENSFASHIONPOST (5.8 MM IMPRESSIONS)

10 POSTS PACKAGE = 2 X POST PER INFLUENCER + 2 X POST ON @MENSFASHIONPOST (11.6MM IMPRESSIONS)

20 POSTS PACKAGE = 4X POST PER INFLUENCER + 4 X POST ON @MENSFASHIONPOST (23.2MM IMPRESSIONS)

 
 

a network of talents

 
 
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neXT trip: iceland

 
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